Recent campaign done by Mann, Toni Malt & Annesofie Begtrup. These cutting edge couture images for a renowned Pakistani designer, Faraz Manan are a statement of its own. We had absolute pleasure working with him.
Menswear is the name of the game, with GQ being launched in the Middle East. The story reflects pure personality of the case shot in a minimal studio style. A mix between portraiture and editorial seems to be a perfect mix for GQ as a brand.
Photographed by Mann & Groomed by Toni Malt, the story is out in the second issue of GQ MiddleEast.
We love this minimalist and distinct approach to this cover. Hardly ever seen a cover like this, a face which is put sideways and the focus is on the miniature story. Derived from the idea of the Giant, we really think this cover stands out from the clutter of many of the magazines.
Its been almost a decade since the birth of the fashion industry in the region. We as an agency and our clients are still facing challenges finding the right editorial models here. Even though there are more than 3 established model agencies and a smaller market, we are terrified of shooting great stories. We are pushing most of the agencies to improve and things have become better but still there is some distance to go. It's silly to have just one good model a month.
Time keeps moving forward and we keep growing both vertically & horizontally. We have realized we must use the best potential of our strengths. Having said that, working with many brands & managing their productions with successful outcome has given birth to our new production extension, named after the "new beginning", as TWENTY18. A full service production resource agency specializing in Film mainly and followed by stills. Soon to place alist of young and experienced film directors ranging in all areas.