Its been almost a decade since the birth of the fashion industry in the region. We as an agency and our clients are still facing challenges finding the right editorial models here. Even though there are more than 3 established model agencies and a smaller market, we are terrified of shooting great stories. We are pushing most of the agencies to improve and things have become better but still there is some distance to go. It's silly to have just one good model a month.

A new beauty story is out with the new collection of Chanel Beauty shot for Mojeh Magazine. Toni Malt, Chanel’s beauty ambassador, applies the collection in the most interesting way by adding textures around unexpected places on the face, and making it all cutting edge beauty.

We love the hair done by Eduardo Bravo in this story. Its kind of fluid but stays within its mood!

Set in urban tones, the new story for LV is quite a charm for the viewers. Rush, movement followed by beautifully styled LV pieces by Keanoush Da Rosa, this is one of our favorite stories of the month. The story shows Keanoush's strength in mens fashion, is yet another creative opportunity for the upcoming mens fashion content market in UAE. We are looking forward to see more from Keanoush's mens fashion.

Award winning celebrity make up artist Toni Malt takes the next step in her evolution as a creative, by announcing the opening of her very make up academy: Toni Malt Academy.