Menswear is the name of the game, with GQ being launched in the Middle East. The story reflects pure personality of the case shot in a minimal studio style. A mix between portraiture and editorial seems to be a perfect mix for GQ as a brand.

Photographed by Mann & Groomed by Toni Malt, the story is out in the second issue of GQ MiddleEast.

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This soothing film brings out the launch of the new collection of Chloé at Ounass.com. Filmed by Mann & Makeup by Toni Malt, the film is shot during the UAE winter, at hidden spots in Hatta. The story highlights beautiful Chloé key pieces styled by Harriet Gregory & art directed by Jo Oil - Set in a nostalgic mood the film brings out a silent & sophisticated journey and emotions through the scenic story.

Click to check the film.

Its been almost a decade since the birth of the fashion industry in the region. We as an agency and our clients are still facing challenges finding the right editorial models here. Even though there are more than 3 established model agencies and a smaller market, we are terrified of shooting great stories. We are pushing most of the agencies to improve and things have become better but still there is some distance to go. It's silly to have just one good model a month.

A new story "Tainted Love" is up online at Vogue Italia. Styled with graphic patterns and shaped wardrobe by Keanoush Da Rosa this story features some of the key pieces shot in an artistic way by the photographer Mann. The hair is another signature with wet and dewy skin done by the Makeup Artis Toni Malt. The story has received an amazing response on social media, its yet to be one of the best collaborations by the team. The Wolfpack!