We love the new series of ads shot by Louis Christopher for Primark. Sharp & raw studio portraits of laid back models are seen, mixed with some polaroids used here and there to give it an edgy style.
We have been working closely with REDTAG, on their major seasonal campaigns throughout 2017. Again this time of the year were the team behind the upcoming REDTAG Spring Summer 2018 Campaign. The team worked tirelessly to perfect the creative vision and produce a one of kind campaign for the fashion brand. The campaign features Lebanese super star Cyrine AbdelNour as the main brand ambassador, in a contemporary concept by TBP.
The opener of the story speaks for it self. The new story is shot by Louis Christopher for Vogue Man Arabia. It is bold and fresh. The location looks stunning in which the model seems confident with the new trends.
Watch some of our selects from the story here.
We absolutely love this story shot in Berlin. These covers are just iconic and unforgettable. The mood, the vibe and the treatment is just so sick. Very proud of our team on Hair & Makeup / Annesofie Begtrup & Toni Malt for creating this magic.
Menswear is the name of the game, with GQ being launched in the Middle East. The story reflects pure personality of the case shot in a minimal studio style. A mix between portraiture and editorial seems to be a perfect mix for GQ as a brand.
Photographed by Mann & Groomed by Toni Malt, the story is out in the second issue of GQ MiddleEast.