Its been almost a decade since the birth of the fashion industry in the region. We as an agency and our clients are still facing challenges finding the right editorial models here. Even though there are more than 3 established model agencies and a smaller market, we are terrified of shooting great stories. We are pushing most of the agencies to improve and things have become better but still there is some distance to go. It's silly to have just one good model a month.
What are we doing about this:
We have made our mission this year to invest into bringing in good models. Most of the brands have requested us and we will help them change things and we are looking forward to be working with them on this.
Our new modeling project is soon to be announced.
We love the new series of ads shot by Louis Christopher for Primark. Sharp & raw studio portraits of laid back models are seen, mixed with some polaroids used here and there to give it an edgy style.
Call it a true story, a book with images or fiction. This work is very fulfilling to the soul. Shot by McQueen's backstage photographer Anne Deniau, it says so much about McQueen's life, his career and his personality and his dark side, often seen in his work. The Black & White book of raw photos, highlights true emotions of models backstage. We keep this book in our office, if you are ever around, you should take it for a day read.
Award winning celebrity make up artist Toni Malt takes the next step in her evolution as a creative, by announcing the opening of her very make up academy: Toni Malt Academy.
A new series shot by the Duo, Domen Van De Velde & the makeup artist Toni Malt is worth the quality pages in Vogue Arabia. Models shots at Dubai Airports are seen in the best of fashion. Have a look at the best selects done by us.