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Balenciaga's SS18 Camapaign is shot by a stock image company

You can't expect creativity from a brand every time but Balenciaga's new SS'18 campaign negates this theory completely.

Styled by Gvasalia / Lotta Volkova, this new campaign shows models being chased by the paparazzi, shot by a french stock image company Agence Bestimage. The style of execution was so crucial for the campaign, that the brand could only get it from someone who could do it the right way, and it didnt matter that it was a stock image company. Bravo!

The series of shots, that are inspired by Kim & Kanye's tabloid images, have a real and wild feel at times. The campaign's fresh and raw approach has helped its trending online.

@balenciaga (IG)

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Balenciaga's SS18 Camapaign is shot by a stock image company

The series of shots, that are inspired by Kim & Kanye's tabloid images, have a real and wild feel at times. The campaign's fresh and raw approach has helped its trending online.

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"Our website is the most important store we have in the world."

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