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CK closing its Ready-To-Wear Business

The Phillips-Van Heusen-owned brand won't replace Raf Simons' 205W39NYC ready-to-wear line.

Calvin Klein is closing down its luxury collection business, closing its offices in Milan and making staff redundant in New York, according to a source. Michelle Kessler-Sanders, the president of the 205W39NYC ready-to-wear business, will leave the company in June 2019. Overall, about 100 people, or 1 percent of PVH's global workforce, will be affected.

After Calvin Klein parted ways with chief creative officer Raf Simons at the end of 2018, they said it was rethinking its approach to the luxury market, on a strategy that would “[offer] an unexpected mix of influences and moving at an accelerated pace."

In January, it was announced that the brand would close its 654 Madison Avenue flagship store, which Simons renovated in 2017, in addition to other changes, some of which came to fruition very soon.

The brand’s sales come from their underwear and denim lines, much of which is produced by third-party licensing partners. But chief executive Steve Shiffman still plans to develop what the source called "aspirational" products. The search for a new design director to lead that effort continues, but it's presumed that the designer won’t be as high profile as Simons.

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Condé Nast to put up 3 Magazines for Sale!

The brand behind Vogue, New Yorker and Vanity Fair are forced to take some austerity measures after losses of up to $120 Million last year. They have taken measures to cut spending and be more digitally savvy, but it is expected to adopt strategies to ensure that it does not disappear completely.

After Boston Consulting Group did a monthlong audit of their internal systems, Robert A. Sauerberg Jr., the chief executive of Condé Nast, plans to address senior staff members on August 8th.

The company having lost more than $120 million last year, plans to put three of its 14 magazines — Brides, Golf Digest and W — up for sale, three executives said. The marquee titles, including Vogue, Vanity Fair and The New Yorker are safe, for now.

The decades-long magazine boom that made the ostentatious possible, is a thing of the past. A shift in media-consumption has elevated Instagram, Snapchat and YouTube above the printed page. Before Time Inc. was sold to the Meredith Corporation, it experienced sharp declines in annual revenue. The ad buying firm Magna projects print magazine ad sales will fall by a double digit rate this year.

The $120 million loss in 2017 came about because of a sharp decline in ad revenue generated by the print magazines. Gains in the digital arena have helped offset the loss, but not enough to make the company profitable. Condé Nast reached its decision to entertain offers for Brides, Golf Digest and W partly on the recommendation of Boston Consulting Group.

This story appeared in the New York Times.

Mario Testino and Bruce Weber Banned from Condé Nast over sexual exploitation accusations

Fifteen current and former male models and thirteen male assistants and models have accused top fashion photographers Mario Testino and Bruce Weber, of coercive sexual behavior. The investigation has been in the works since the last couple of months.

Though representatives of both the accused have denied all allegations, publishing giant Condé Nast have announced, it will stop working with them. So far spokespersons for Michael Kors Holding ltd and Stuart Weitzman, have also said that they will not be working with MarioTestino in the foreseeable future.

Versace Nostalgia

Nothing but nostalgic magic. At Versace’s SS18 show  Donatella Versace walked down with the 90's icons for the finale. The shows collection reinvented Gianni’s iconic prints from the Vogue look to Animalier to Barocco. 2017 marked the 20th anniversary to the gruesome death of Gianni Versace.

Live Video Shopping in a Covid19 World

Video platforms like Zoom have rekindled the technology side of businesses, and helped reimagine how retail can target everyone working from home, to shop from home and new creative partnerships are springing up.

In June, Frame entered into a four-month pilot agreement with Bambuser AB to bring its consumers a new kind of shopping experience through live video shopping.

“This partnership allows us to create an even more immersive shopping experience and engage with our customers in real-time in circumstances when we can’t interact in-person,” said Jens Grede, cofounder and creative director of Frame. “We’re always looking for ways to enhance our shopping experience and Bambuser’s live shopping video feature allows us to blend our off-line and online channels in an engaging and entertaining way that more prominently highlights our current collections.”

Bambuser was founded in Stockholm in 2007 as the “world’s first company with a platform for interactive mobile live video broadcasting” though introduced live video shopping just last year. The company’s proprietary streaming technology is an end-to-end solution that enables mobile livestreaming directly on a brand or retailer’s web site.

“With the live shopping videos, we’re taking a leap into the future of retail and allowing brands to interact with their audience in the way they interact with each other, online or via smartphones,” said Sophie Abrahamsson, chief business development officer at Bambuser. “As the e-commerce space has grown over the past few months, retailers are looking for more efficient ways to deliver their products and brand experience to their consumers while they’re unable to interact in-person.”

“Brands like Frame are interested in taking their e-commerce channel to the next level by creating an even more engaging digital shopping experience where consumers can shop their latest pieces while also asking everything they want to know about it and getting feedback in real-time,” Abrahamsson said.

“We’ve seen an increase in e-commerce sales over the past few months and believe that consumers will continue shopping online even as some cities begin to reopen,” Grede said. “We pride ourselves on providing authentic and seamless customer experience and believe that brands need to create an e-commerce platform that helps consumers shop on their terms. Right now, consumers are looking for seamless and contactless ways to shop their favorite brands whether it’s shopping online, curbside pickup or one-on-one virtual shopping appointments — and our biggest priority is to continue to ensure the health and safety of our customers and workforce.”

Through the new functionality, Frame will be hosting live shopping videos on a monthly basis tapping into its large base of influencers and stylists to present the newest products and collections. The videos will highlight clothing fit, fabric technology and styling.

“Working with influencers and stylists has been a part of Frame’s DNA since Day One having collaborated with notable names in the industry like Imaan Hammam, Karlie Kloss and Tamara Mellon to name a few,” Grede said. “It only made sense to continue providing our customers with the best content and insight into fashion with stylists and influencers who’ve been longtime friends and supporters of the brand.”

The first live shopping video was hosted by Zanna Roberts Rassi, E! News style correspondent. During the session, Roberts Rassi walked through how to style various looks from the brand’s latest products and answered questions submitted by viewers.

According to Bambuser’s web site, its live video shopping technology sees an average of 6.2 times engagement rate compared to the industry average and 4.7 times the add-to-cart rate.

“Technology is a driving force that’s helping consumers and businesses alike navigate through the new normal we’re living in. It can help us now more than usual, as it allows us to connect people, products and data together, as well as give you access to share information around the world practically instantaneously so that everyone can stay connected. For businesses, this is crucial in order to survive during these unprecedented times by efficiently connecting virtually with their teams and customers,” Abrahamsson said.

On July 10, Bambuser announced a new partnership with Moda Operandi.


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