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First Major U.S. Department Store to Sell Hijabs

Macy's plan to be the first major U.S. department store to sell Hijabs. The chain plans to sell a collection of modest dresses, tops, cardigans and hijabs online.

Macy's is launching a women's line of clothing aimed at Muslim shoppers.

The chain announced it has teamed up with a boutique called Verona Collection and will sell the collection of "modest" dresses, tops, cardigans and hijabs online. The collection will launch on Macy's website on Feb. 15.

The brand was developed by Lisa Vogl, a graduate of Macy's minority- and women-owned business development program, which aims to offer more fashion diversity.

Though Macy's is the first major U.S. department store to sell hijabs, it joins brands like Nike, for example, who aim products at Muslims. Nike launched a high-performance hijab last year made for athletes. 

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The company having lost more than $120 million last year, plans to put three of its 14 magazines — Brides, Golf Digest and W — up for sale, three executives said. The marquee titles, including Vogue, Vanity Fair and The New Yorker are safe, for now.

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This story appeared in the New York Times.

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