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Michael Kors is going Fur Free in 2018

Accessible luxury brand, Michael Kors are phasing out all animal fur products by the end of 2018. The changing winds in consumer taste is forcing many brands to relook at their luxury lines, something that will make the animal activists feel they have won a great battle.

Source: PETA.org

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L’Oreal Paris and Winona Ryder

The first campaign video got launched on 7th Jan during the Golden Globes. We love the tag line " Everyone deserves a comeback " which is a direct play at Winona's career and the L'Oreal Paris's Elvive line of products.

Adidas to Close Stores

Adidas expects to close down stores as part of a shift towards selling more goods online.

In an interview with the Financial Times, Kasper Rorsted said "over time, we will have fewer stores but they will be better," adding that over the coming year the number of Adidas stores was expected to contract slightly.

"Our website is the most important store we have in the world."

Adidas, which wants to double its e-commerce sales to €4 billion ($4.91 billion) by 2020 from the €1.6 billion it hit last year, with 2,500 stores globally and 13,000 additional mono-branded franchise stores, the Financial Times have said.

Nike Loses More People Amid Misconduct Probe

Nike Inc.’s Converse brand lost its chief marketing officer to streetwear label Supreme, Business of Fashion reports.

Julien Cahn resigned from Converse earlier this year and left the company in February for a marketing role at the up-and-coming brand. Cahn joined Converse in 2016 from parent Nike. Several executives have recently left Nike in the wake of an internal probe into misconduct, though Cahn’s departure wasn’t related, people said. Nike began an internal review of misconduct last month, after complaints from employees. A handful of executives have exited, including Trevor Edwards, who was one of the favorites to succeed Chief Executive Officer Mark Parker.

Last week, an analyst’s report said nine Nike employees at director level or higher, including Cahn, had left the company in the past 35 days amid “recent cultural turmoil.” Nike executives go from director to senior director and then vice president. The departures are seen adding additional “downside risk” to Nike’s long-term growth trajectory, Sam Poser of Susquehanna Financial Group wrote in a note to clients.

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