Its been almost a decade since the birth of the fashion industry in the region. We as an agency and our clients are still facing challenges finding the right editorial models here. Even though there are more than 3 established model agencies and a smaller market, we are terrified of shooting great stories. We are pushing most of the agencies to improve and things have become better but still there is some distance to go. It's silly to have just one good model a month.
What are we doing about this:
We have made our mission this year to invest into bringing in good models. Most of the brands have requested us and we will help them change things and we are looking forward to be working with them on this.
Our new modeling project is soon to be announced.
This soothing film brings out the launch of the new collection of Chloé at Ounass.com. Filmed by Mann & Makeup by Toni Malt, the film is shot during the UAE winter, at hidden spots in Hatta. The story highlights beautiful Chloé key pieces styled by Harriet Gregory & art directed by Jo Oil - Set in a nostalgic mood the film brings out a silent & sophisticated journey and emotions through the scenic story.
Click to check the film.
We absolutely love this story shot in Berlin. These covers are just iconic and unforgettable. The mood, the vibe and the treatment is just so sick. Very proud of our team on Hair & Makeup / Annesofie Begtrup & Toni Malt for creating this magic.
Call it a true story, a book with images or fiction. This work is very fulfilling to the soul. Shot by McQueen's backstage photographer Anne Deniau, it says so much about McQueen's life, his career and his personality and his dark side, often seen in his work. The Black & White book of raw photos, highlights true emotions of models backstage. We keep this book in our office, if you are ever around, you should take it for a day read.
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A new story is catching light in Vogue Arabia's October Issue. Shot in Tokyo by our team: Fashion by Keanoush Da Rosa and Makeup: Toni Malt, they created these fresh and airy looks, making a free spirited feel. Check out rest of the story here.